At Shakti Bhakti, we believe that every act of giving is sacred. In Hinduism, daan (giving) is an essential part of one’s dharma—our duty not only to ourselves but to our families, our communities, and to the world at large. To give is to serve, and to serve is to worship. That’s why every month, we pledge to donate 10% of our profits to a temple, charity, or nonprofit organization. These donations are made in the form of cash, goods, or feeding schemes—always aimed at uplifting those in need.
For us, this isn’t just about being a brand. This is about fulfilling a higher purpose—a divine duty—and creating a ripple of goodness that spreads far beyond us. In the Hindu worldview, all beings are interconnected because God dwells within each of us. The pain of another is our pain, and to help others is to directly serve God. We are deeply committed to honoring this sacred responsibility.
But we can’t do it alone. Our Shakti Bhakti community is the heart of our mission, and we invite you to be a part of this journey. Each time you purchase a bracelet, you’re not just choosing a beautiful accessory—you’re contributing to something much greater. You’re helping to feed the hungry, shelter the vulnerable, and provide care where it’s needed most.
Here are the organizations we currently have lined up:
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Shri Mariammen Temple: Supporting spiritual and community growth.
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UWA Soup Kitchen: A community kitchen based in Umhlanga, distribution of groceries, clothes and counselling.
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The Baby Home: Providing love and care to abandoned and vulnerable babies.
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Verulam Day and Frail Care Centre: Providing care and comfort to the elderly who have given so much to us.
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CANSA: Offering vital support to those battling cancer.
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Phoenix Animal Care and Treatment (PACT): Saving the lives of animals who have no voice.
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The Hunger Story: Offering meals and relief to those facing the daily struggle of hunger.
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DKMS: Fighting blood cancer by encouraging stem cell donations.
Each of these causes touches lives in profound ways. But we also know there are many other causes close to your hearts. That’s why we encourage you to nominate an organisation you feel passionate about, so together, we can continue to spread light and love where it’s needed most.
At Shakti Bhakti, we don’t just wear our mantras; we live them. We give because it’s our dharma, and through that giving, we honor the divine in every soul. Join us in this journey of compassion, and let’s make a difference, one bracelet, one heart, and one act of kindness at a time. You can send your suggestions through by emailing info@shaktibhakti.co.za